As a bunch of hoary old hacks… uh, ’seasoned journalists’, we Pocket Picks people have seen some bizarre marketing stunts over the years (ah, Sega’s beach football event… in London…). However, Sony Ericcson’s ‘Night Tennis‘, which takes its sponsorship of the Miami Open Tennis Tournament and smashes it full-frontal into the Miami Winter Music Conference, really is up there among the greats.
In a TV Go Home-esque pop culture mash-up of epic proportions, the Night Tennis event later this month sees Paul Oakenfold and Masters at Work batting around on a day-glo tennis court to the sound of pumping choonz. Between sets there’ll be a UV-themed fashion show, while the whole proceedings will be projected onto a gigantic 25m screen.
Honestly, you couldn’t make it up if you tried…
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