And, according to Vertu President Alberto Torres, are on-track to rise another 100% in 2007. Speaking to Reuters at the Baselworld jewellery exhibition in – you guessed it – Basel, Switzerland, Torres was on hand to show some of the Nokia-owned uberbrand’s tacky stylish handsets.
With prices ranging from $4,350 (£2,190) to $310,000 (£156,000), Vertu’s phones seem to be aimed at those who value flash over function. Looking at the specs on the Vertu website, these handsets from the ‘Signature Diamond’ collection lack even a camera… or Bluetooth… or 3G… so basically it seems a little like a five-year-old Nokia with some diamonds stuck on it. Très chic!
(Via Reuters)
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About Caspar Field
“The development of future mobile phones goes in two distinctive directions. While on one side we see more features being packed on a handset (i.e. smartphones), on the other side, manufacturers are pushing luxury phones, using precious and natural materials instead of plastics.”
http://www.intomobile.com/2007/03/15/the-worlds-luxury-phones-gallery.html
I think that with the increase of people using the advanced features of phones, luxury phone makers such as Vertu need to start implementing these features in their products or risk losing their customers to the more mainstream brands.
I totally agree. When you think that a lot of ‘new money’ is made in the technology sector, it seems ridiculous for Vertu to effectively alienating a large proportion of their potential customers by offering such under-spec’d phones.
I can 101% understand what Vertu is doing, in terms of appealing to the super-rich category, but for that kind of money you should get all the tech as well as the flash. A good comparison is Audi’s ownership of Lamborghini; Lambos (these days) are well-engineered and come with all the high-tech toys from Audi’s best cars. So why aren’t Vertu’s phones packed with the best of Nokia’s tech? I don’t get it.