Moon-walking pop pin-up Justin Timberlake isn’t everyone’s cup of tea, but that hasn’t stopped Sony Ericsson and Vodafone banking on his popularity to help shift their respective products. Both companies have signed exclusive deals with the man to sponsor his European Future Sex/Love Show tour.
The deal will a give Vodafone users with Sony Ericsson handsets a chance to win tickets (and meet Justin himself), as well as access to a WAP site which will include streams of some specially recorded live tunes. There will also be exclusive mobile content available including wallpapers, ringtones, and screen savers (didn’t see that coming) plus a unique remix of Timberlake’s ‘Cry Me A River’.
Whatever happened to gigs being sponsored by booze? My, how times have changed.
(Vodafone website via Tech Digest)
Related articles:
- Sony X10 to arrive on Vodafone UK in April
Vodafone UK announced that Sony’s X10 smartphone will be arriving... - Sony Ericsson prophesizes UIQ’s demise
According to a blog post over at all about symbian... - Sony Ericsson launches Def Jam W910i handset, while Samsung goes with Madonna
Forget buying music over the air for your phone –... - Sony Ericsson W910i coming soon on both O2 and Vodafone stores
Sony Ericsson’s slip-slidin’ W910i Walkman handset has popped up on... - Sony Ericsson K850i Cyber-shot with 5MP camera coming soon from Vodafone
Sony Ericsson’s new high-end cameraphone, the K850i (read our...
About Fraser MacInnes
Your recent Comments