Apple has just posted its three new iPhone adverts on its website. Titled ‘Never Been an iPod’, ‘How To’ and ‘Calamari, the spots run through the iPhone’s music, web browsing and email, and search functions respectively, before winding up by showing that it’s also… a phone! The interface looks incredibly slick in each (obviously well-rehearsed) piece. Notably, the ‘web’ button has now become ‘Safari’, to tie-in the name with Apple’s Mac OS X web browser. To view each advert click the images below, which link out to Apple’s website.
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About Caspar Field
Anyone notice that while in most of the shots the 11 icons on the main screen are the same as we’ve seen before, in one of the closeups in “Ad 2″ the bottom row of icons is full… so is there or isn’t there a new icon for some as yet unannounced feature? Speculate away!
I think iChat would be a no-brainer to have on this… it’s meant to be an “internet communicator”, after all.
Yeah, you’re right. It’s in one of the early shots – the bottom row of icons is definitely full. iChat would be good (although Skype would be better, to be honest, but that seems a big stretch), but how would you video chat? There’s no camera on the front. Unless there’s one hidden in the screen or something… Seems a bit unlikely, though.
Apple could include iChat as a voice & text chatting application (using the iPhone’s wi-fi), which would still be good (although I’m sure the phone operators would be a little miffed). The camera on the back could still be activated to show people things, I guess.
I’ve read other speculation that Apple could be putting some kind of app on the iPhone to work with its iWork Mac software. That is of course possible but it seems like it would tie it very strongly to the Mac – which I don’t think Apple necessarily wants to do.
I thought this was worth a post on its own… Click here to see a picture of the screen with the mysterious twelfth icon.
You can be sold a mini reverse periscope device for re-pointing the back camera to the front.
l33t
lol
Wahay! – there’s a fourth ad now, featuring Safari:
http://www.apple.com/iphone/ads/ad4/
*And* the line about having to have a two year contract has been removed from all four ads. Things are afoot, no doubt.