YouTube to target mobiles in 2008

UK Vodafone customers can already watch some YouTube clips thanks to a deal between the two companies. It looks as though Vodafone’s monopoly on the outrageously popular YouTube won’t last for much longer however, as the site has set its, err, sights on becoming an altogether much more common appearance on handsets of different brands and carriers.

YouTube Co-founder Steve Chen stated at a Web 2.0 conference that he is keen to target commuters next year, seeing them as the ideal group for soaking up ten minute clips on their way to and from work.

Hopefully YouTube will come up with a way to get around the astronomical data costs involved with accessing rich media on mobile internet. Ad funded mobile YouTube anyone?

(International Herald Tribune via Tech Digest)

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