Mobile statistics gatherers M:Metrics has just released its latest survey of mobile internet use. And lo and behold, it has found that in both Europe and America, mobile men like to use their handsets to read about… Sports!
Meanwhile, M:Metrics found that American ladies’ most popular mobile internet topic was the weather, while European women were more interested in news and entertainment gossip.
Vaguely interestingly, while the total numbers of mobile net users in Europe and the US were fairly similar (18 million versus 22 million), the number of American females browsing the net on their mobiles was, proportionally, much higher. The most popular topic among US women (the weather) reached 3.5% of the audience, while in Europe the top item, the news, reached just 1.6%.
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