Motorola buys Oz-based Mosh rival

Anything Nokia does, Motorola can also do, but will it do it better? It seems Motorola is following Nokia’s lead with MOSH by moving into content services after buying Australian company Tilefile.

Tilefile has developed an ‘innovative social media platform’ which can connect users through a ‘content-neutral’ media format. The platform basically brings videos, photos and audio files into a single ‘Tile’, which can be shared amongst multiple users.

The ‘front’ of each Tile contains the media files while the ‘back’ gives access to the community (i.e. users) sharing it. Users can simply click onto the Tiles to view packages of media shared with other people, and these can then be joined to other Tiles as users navigate through them.

We’re sure it’s simpler in practice than it sounds. At the moment, it’s an internet-only project, but with Motorola’s investment, we’re assuming the manufacturer plans to use Tilefile to launch its own mobile content sharing service, much like Nokia’s MOSH.