Blyk, the ad-supported mobile MVNO aimed at young mobile users (well, 16-24 year olds), has embraced modern advertising techniques with the release of four viral videos to help spread the word.
Blyk launched in September touting itself as a ‘free’ MVNO for young people, with the only caveat being that they had to accept targeted ads from mainstream brands.
Blyk has now engaged four young illustrators to each produce a one-minute long video, which are then posted on YouTube and other video sharing sites. The aim is to get them noticed by potential Blyk users with a ‘cool’ viral advertising campaign they’ll share with their mates.
It’s an interesting move, but ultimately it feels very cynical. Most of the biggest viral ads have normally been ones that companies haven’t sanctioned or deliberately released in the hope they get spread by word of mouth – one example was the controversial video of a cat being decapitated by a car.
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