Less than two months since it launched, Blyk, the ad-funded MVNO for young mobile users, has been crowing about its usage figures.
Blyk offers free calls and texts in return for the user receiving targeted ads to their phone. Now sales director Jonathan MacDonald has told MocoNews that users are clicking through from the ads they receive.
The idea of mobile advertising hasn’t really convinced the industry so far, but Blyk’s performance, although modest so far does hint that it might just work after all.
Apparently click-through rates are running at 12-43 percent, depending on the format the ads are received in (SMS, MMS, photos, animations and videos).
Blyk targets 16-24 year olds, although most of its users are 17-20, with a roughly even split between boys and girls. Unsurprisingly, considering its offering ‘free minutes and texts’, university students make up most of the users.
Blyk’s one-year subscriber target is a modest 100,000, but even so, MacDonald didn’t say how many had signed up so far. No doubt he’ll tell us if Blyk hits its target.
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