Even the world of high fashion is getting excited about the iPhone. Jean Paul Gaulthier has launched an iPhone-friendly site based around his Fleur Du Male perfume and French band Hey Hey My My. They’re apparently (it says here) “known for their irresistible catchy folk ballads and instinctive blend of enthusiasm and melancholy”.
Anyway, the site lets you lap up all manner of Fleur Du Male branding, while listening to exclusive tracks from Hey Hey My My. The site also claims to be offering exclusive ringtone downloads, although given you’re not allowed to install your own ringtones on iPhone, I’m not sure quite how that works.
Anyway, there are five songs going live on the site, as well as a ‘making-of’ video and interviews with the band. Be warned, when you go to the site on your iPhone (as I just have) it looks like a static image, but you have to scroll sideways to view the content. It’s a slick site anyway, and the band are good too.
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