How often have you been at a football match watching a drab 0-0 draw and find yourself more interested in your phone than what’s going on down on the pitch?
Well, how about downloading a load of adverts using your Bluetooth mobile? Well according to promotions company Bluepod, football fans stuck in grounds are the ideal target (i.e. trapped) audience for advertisers.
Bluepod’s already launched its new advertising service at BlackBurn Rovers, Birmingham City, West Ham, Portsmouth, Wigan Athletic, Wolves and Celtic.
Fans are able to opt in to receive adverts, using video, audio and text messages, with club fixtures and club profiles along with advertising. The content itself comes from tiny servers on location, called Bluepods, connected to the mains.
Bluepod claims a recent trial at Portsmouth’s Fratton Park (above) saw over 6,000 fans downloading a movie trailer (from a crowd of about 20,000).
Football grounds aren’t the only place where Bluepods have been installed. Vue, Cineworld and Showcase cinemas have already had them, to promote LG’s Viewty phone.
[Via The Register]
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