Blyk, the yoof-oriented MVNO, provides free voice minutes and texts to its 16-24 year old demographic in return for watching targeted adverts via their handsets. Once the free balance is used up, or if the user want to browse the web, the phone can be topped up like a regular pay-as-you-go SIM.
The UK Mobile blog SMS Text News has spotted a questionnaire on the Blyk website that suggests the company are considering extending their free service to include data.
Blyk want to know how important free data is to their customers, while making the point that other services might have to be sacrificed to fit the current advert/pricing model. They also want to know want kind of services are likely to be used the most – web access, social networking, chat etc.
Although Blyk are unlikely to be able to provide a huge amount of free data via advertising, this could still make a big difference to the amount their customers try to use and might even encourage some digital holdouts to give the mobile ‘net a try.
Here at Pocket Picks we are all far, far too old to be on the Blyk network and no amount of vitamins and moisturiser is going to change that. If you have given the service a whirl, why not take a break from drinking cheap cider and performing urban street dance and let us know what you think in the comments? Would the prospect of free data make putting up with adverts worthwhile?
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