17% of Brits would be willing to buy products and services through their mobile phone, according to a new survey conducted by Lightspeed Research. Without wishing to be cynical, that means 83% of us wouldn’t. Admittedly, the huge mobile penetration in the UK means 17% is still a decent base to start with. So, who would that 17% be happy to buy stuff from? 77% said a well-known high street or online retailer, while 73% said a website where they’re already a registered customer. 23% said they’d buy through their phone from any company offering great prices, while 10% would be happy to buy from any company whatsoever. What would they buy? Film, theatre and gig tickets, travel tickets, DVDs, CDs, books and flowers, apparently. Clothes, food and toiletries didn’t score so well. Bang goes my startup idea for flogging t-shirts, pork pies and toothpaste on the mobile internet.
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