Cider’s romantic properties are underestimated by everyone except students, who know exactly how a few pints of the murky stuff can enliven their chances of pulling. However, Strongbow is hoping to get the message out to more people with a new mobile advertising promotion on the Flirtomatic social network. How will it work? Well, banner ads on the Flirtomatic mobile site will allow users to give a ‘virtual pint’ of Strongbow to people they’re flirting with on the service. And that virtual pint can be clicked on to take people to a separate WAP site and register for a real-world voucher to get a free pint, and details of nearby pubs where they can claim it. It’s the first example of a brand using the virtual gift feature on a UK mobile social network, apparently. Naturally, only over-18s are allowed to claim the freebie – something that fits well with Flirtomatic’s own age-verification processes. What about all us happily-married cider lovers, though? Well, we can point our mobile browsers at http://bowtime.mobi and get a voucher that way. Hurrah!
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