U2 have signed a megabucks sponsorship deal with Research In Motion that means BlackBerry will be all over their upcoming 360 Tour world tour. What’s more, they’ll be releasing some kind of content for BlackBerry owners as part of the deal:
“This tour announcement marks the first stage of a relationship and shared vision between RIM and U2 that we expect will lead to new and innovative ways to enhance the mobile music experience on the BlackBerry platform for U2 fans,” says the band’s manager Paul McGuinness.”
It’s just the latest example of RIM’s determination to make it in the music business. Co-CEO Jim Balsillie gave a keynote interview at music biz conference MidemNet in January, and the company is working with Black Eyed Peas leader Will.I.Am on his Band To Hand app.
The deal is being perceived as a snub to Apple, with whom U2 have been pally in the past, and also to Palm – Bono is on the board of its lead investor Elevation Partners.
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About Stuart Dredge
I am the CEO of the Youth Advisory Boards of America as well as President of Inna City Records, an independent record label. It is obvious that HIp-Hop is a major influnence on the youth. We here a Inna city Records Have a hit single that we recorded especially for touch screen phones. There are a lot of touch screen songs, however none like this one. Only thing we are asking for is sponsorship to help us put on a Free Community event especailly for the kids. While at the same time you guys could set up your boots and we will have our host promote you throughout the event.
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