No, if you’re going to Chelmsford or Staffordshire this weekend, you can’t leave the paper ticket at home. But if you’re a Virgin Mobile customer, you will be able to use an m-ticket to get backstage, trouser some free food, drink Radiohead’s absinthe rider and pass out in Imogen Out Of Big Brother’s lap. Probably.
Virgin Mobile is working with marketing firm Flytxt and m-ticketing company ActiveMedia to run the special promotion, which will give 250 punters entry into the VIP lounge at the festival simply by scanning their mobiles. Judging by the weather forecast for Chelmsford, festivalgoers would probably appreciate being texted a money-off voucher for some wellies and a canoe, mind.
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