Quelle surprise, given that they won the bloody thing. Not that I’m bitter. Research firm Telephia has been investigating which country’s fans were most on the ball viewing World Cup content on their mobile phones during the tournament. 6% of Italian mobile users did, compared to 4% of Germans, 3% for France, Sweden and the UK – presumably including Scots checking how Trinidad & Tobago were doing – and 2% in Spain.
I can’t help thinking that this isn’t that many people, considering how World Cup fever gripped England during the tournament. Apparently, of those Europeans who did access World Cup mobile content, 8% of them watched mobile TV. Which by my rusty maths means, in the UK, just 0.24% of mobile users.
0 Responses to “Italy fans were the keenest on World Cup mobile content”
Leave a Reply