T-Mobile has teamed up with record label EMI to run a trial of ad-supported mobile videos. Users will be able to choose from a range of the label’s artists – including Lily Allen, the Kooks, Gorillaz and Robbie Williams – and stream it to their phone for free.
Adverts will be packaged around that from companies including Coca Cola, General Motors, Gillette, Land Rover, Microsoft Mobile, Nike and Toyota. Having the ads means you can get the music videos for free, rather than paying for them as you do currently on most mobile operators.
Anyone remember the days when music videos were adverts? Y’know, for singles and albums. It’s enough to make you feel old. Alright, enough to make me feel old.
[via Netimperative]
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