Fox is getting ready to bring The Simpsons to mobile in a big way, with a range of content. Apparently, this will also include original video content made for the mobile screen. Parent company News Corporation’s president Peter Chernin announced it at this week’s CTIA industry show in the US.
Hurrah! All-new full-length Simpsons episodes made just for your phone… Well, that’s probably not realistic. So what has Fox got planned? They could just be talking about video ringtones, or specially-edited highlights from the show – this would count as original for mobile, I guess.
Given that News Corporation just bought Crazy Frog company Jamster, I’m more worried that the result will be 786 adverts for Simpsons ringtones on Sky One every night, with Bart sitting on an imaginary motorbike waving his dangly bits about. That’d be plain wrong.
[via MocoNews]
That’s really cool - could be a killer app for mobile video.