A mobile blogging community designed specifically for girls has dreadful potential for tweeness: all pink colours and ponies. Thankfully, that’s not the case with MiniFizz, which m-trends seems very impressed with, saying it’s “varied, multiple, complex and not stereotypical.”
It involves designing an avatar character, style it with clothes and accessories, and then start your own blog or posting on mobile forums. There’s even five virtual hosts – SofiaFizz, JulieFizz, LisaFizz, LilouFizz and ChristieFizz – keeping the community in check.
Not being a 14-24 year-old woman, I can’t say I’ll be joining the community if it ever comes to the UK. But it’s a good example of how a focused and funky community can carve out a niche for itself, rather than trying to appeal to everyone.
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