Sony Ericsson has launched a new service, M-BUZZ, which will promote new bands across mobile and the Web. You’ll be able to download full tracks, videos, biographies, other content and see details of upcoming gigs – all from your phone or computer.
Initially, the bands will all be from one music publisher, Sony/ ATV Music Publishing, although hopefully this will be broadened out later to publishers that aren’t owned by Sony.
“M-BUZZ is all about breaking new artists,” says Sony Ericsson’s Martin Blomkvist. “It’s about giving tomorrow’s stars, the artists that have not yet been picked up by major record companies, the exposure they deserve and the possibility for them to reach a wider audience.”
The first Sony Ericsson mobiles to come with M-BUZZ preloaded will be the W850 and W950 Walkman phones, which are due out later this year. The website goes live on October 2nd with artists including Kish Mauve, Embassy, Dirty Perfect, FKLV, Iggy, The Head Set, Bobby Kray, Anjulie, Lights and Monte*Rosa.
I’ve heard of none of these, but this is the point. Mobile is a great device for sampling music, even if you then go on to actually buy it from your PC.
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