That’s what the analysts say, anyway. Juniper Research has predicted that us mucky mobile users will spend $1.4 billion on mobile adult content this year, with a stiff sharp rise to $3.3 billion by 2011. And it’s us Europeans who are consuming the most top-shelf content on our phones right now.
Juniper’s Bruce Gibson says it’s not being used how you think, though. “Mobile is about fun and instant gratification,” he says. “I think the biggest opportunity is at the casual and softer end of the adult market, such as lads in pubs sharing a video clip after a few pints.”
Insert your own ’softer end after a few pints’ joke here, etc etc…
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