New research from analyst Informa Telecoms & Media indicates that UK mobile users are changing their ringtone regularly, but aren’t paying to do it. The company surveyed 1,870 people, and found that 51% had changed ringtone in the last six months, but that in the last three months, only 13% of users had paid for a new ringtone.
Now, this could mean that everyone bought a new ringtone four months ago, of course. But the explanation of the gap is more likely to be people getting music phones, filling them with MP3 tunes from their computers, and then using those as the ringtone.
(via MocoNews)
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