Microsoft is promising to make the whole process of creating, selling and distributing of mobile content a lot easier for companies working within this fast-evolving industry. Its PlayReady technology isn’t something that phone users will see or even have to deal with directly, but what it promises is to make buying and using content much easier, and crucially, much cheaper.
The system already has some big names behind it in the UK market including T-Mobile and O2, and Microsoft has announced it is currently in negotiations with the other carriers to get the software into phones.
(Via MobileIndustry.biz)
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