Market analyst NPD Group has released one of its sage-like bulletins on the mobile phone industry. It turns out that price is not a major factor when people are looking to buy a new handset. Instead, consumers look for the same things in a phone as they do in a partner: ‘desired capabilities’ and a flip top form-factor. Erm, let me read that again.
Third on the list is a good brand, while price doesn’t pop up until 12, ‘according to recent NPD data’. Breaking things down into demographics, you might be shocked to discover that youngsters like cool-looking phones, men like cutting-edge features and women tend to like ease-of-use. Older users just want to be able to make a call without being intimidated into impotent tears.
“Understanding what really motivates mobile phone buyers is crucial to a manufacturer’s or a carrier’s success in the handset market,” concludes the report brilliantly.
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