Sharing mobile video content by uploading it to the web is a burgeoning user-gen media craze, perpetrated by services like Kyte which allow users to create their own personal TV channels. There have been some interesting manouveres in the secor recently. First up, you may have seen that Mywaves Inc has officially launched its mywaves SND2MBL video player, “the industry’s first free Web-to-mobile and mobile-to-Web video playerâ€. From the press release:
With mywaves’ SND2MBL capability, people can now send videos from a Web site or blog to a mobile phone anywhere in the world. The mywaves video player can also be instantaneously updated on any Web site or blog with video captured and sent from a mobile phone.
Users can download the mywaves software to their video phone (it’ll apparently run with 3G, EDGE and EV-DO carriers) and then embed the media player in their social networking site of choice, be it MySpace, Hi5, Friendster, Passado or Tag World. Now they can send video to their channel whenever they like from wherever they are in the world, or alternatively send video to someone else’s mobile.
It’s also possible for friends to subscribe to your mywaves video channel and receive text alerts whenever you update with a new video of you sunning yourself on a beach or hilariously falling down some stairs. Mywaves is also offering its service to “Content owners, brands or webmasters†who need a network agnostic method of sending out videoclips to customers as part of a web-based marketing campaign. So instead of those text messages you sometimes get telling you to buy more shoes/fizzy pop/concert tickets, you’ll soon be receiving videos telling you to buy more shoes/fizzy pop/concert tickets.
Meanwhile, GotZapp, another social networking platform and purveyor of user-generated video content, has introduced an interesting new service entitled Page Zapper. It allows GotZapp subscribers to transfer their profile from MySpace, Facebook, Beebo, Cyworld or TagWorld to their GotZapp account, edit it and then transmit it to their friends’ mobile phones, thereby cutting down on a lot of that pesky social networking legwork. These days your profile isn’t just a personal introduction, it’s a marketing tool for your video content. You are your own entertainment corporation.
Truly, the era of the social, platform-independent user-generated micro-entertainment channel is truly upon us. Thank goodness.
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