Figures released yesterday by m-spatial seem to suggest that consumers are becoming more technologically clued up when it comes to mobile internet.
With wi-fi hotspots creeping ivy-like into every nook and cranny of the country, the Index shows ever greater numbers of mobile users are relying on their handsets to navigate their daily lives.
The figures reveal that mobile users have gone absolutely cuckoo for mobile search services, and not only when they are in a foreign land stumbling from bar to bed and breakfast, but for regular use in their local area for things like travel updates and cinema schedules. The survey also highlighted a 100% increase in mobile users checking traffic cameras in order to take the least busy route possible on local journeys.
But it’s not all cinemas and traffic cameras; the new index seems to highlight an increase in slightly less humdrum searches too. Lime kilns, toilet hire, marine engineers, genealogists, historians, model villages and animal transportation are among some of the more esoteric searches conducted this quarter begging the question, what on earth is it that the British public get up to in their spare time?
Either way it seems that mobile searches, both local and far flung, typical and exotic are on the increase, let’s hope a deluge of cheap unlimited data plans follow soon.
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