The Regal Entertainment Group, a company that owns several cinemas in Chicago, has developed a system to help rule abiding silver screen hounds to tattle on those who spoil it for everyone. The device which is called the ‘guest response system’ has four buttons corresponding to specific complaints.
Predictably there are complaint buttons assigned to reporting piracy and those using their phones. Given the burgeoning film piracy trade that the arrival of decent phone cameras has helped to grow, this system is bound to find its way out of Chicago and into theatres around the world before long.
Mobile lovers that we are, we still absolutely loath when a fellow cinema goer decides that a hushed room full of people listening to the next major plot development is the ideal place to call a friend and speak in a rasping whisper about as quietly as a force ten gale. Shut UP!
(CBS via textually)
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