The mobile music world is a bit of a strange one: on the one hand, operators are trying to sell us full-track downloads on their portals, while on the other, handset manufacturers like Nokia and Sony Ericsson are touting the ease with which you can sideload tunes onto your phone from your computer.
Industry analyst iSuppli says consumers prefer the latter model, and reckons operators should find ways to support it, rather than trying to push people to buy from their portals. By 2010, the firm says 764 million phones will ship with USB connectivity, making sideloading a cinch.
It cites the example of US operator Alltel, which recently launched an application for people to buy music from online retailer eMusic and then sideload it onto their handsets. Will the larger operators – who’ve been pushing their own services – follow suit? It seems doubtful for the moment.
(via Tekrati)
0 Responses to “Operators should support sideloading, says iSuppli”