Moon-walking pop pin-up Justin Timberlake isn’t everyone’s cup of tea, but that hasn’t stopped Sony Ericsson and Vodafone banking on his popularity to help shift their respective products. Both companies have signed exclusive deals with the man to sponsor his European Future Sex/Love Show tour.
The deal will a give Vodafone users with Sony Ericsson handsets a chance to win tickets (and meet Justin himself), as well as access to a WAP site which will include streams of some specially recorded live tunes. There will also be exclusive mobile content available including wallpapers, ringtones, and screen savers (didn’t see that coming) plus a unique remix of Timberlake’s ‘Cry Me A River’.
Whatever happened to gigs being sponsored by booze? My, how times have changed.
(Vodafone website via Tech Digest)
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