
For the past few days the mobile entertainment industry has been swanning about Monte Carlo, enjoying its annual Mobile Entertainment Forum tradeshow MEM 2007.
Hopefully all this hobnobbing will result in some better mobile music, video and services for us poor punters in the next year, but last night the industry concentrated more on the best of the past 12 months, and doled out its Meffys Awards. Think the Oscars, with less fancy dresses and more fulsome address books.
Here’s a list of all the winners, as well as the vanquished nominees:
The Games Award
Winner: Gameloft – “Miami Nights: Singles in the City”
- Digital Chocolate – “Tornado Mania!”
- Electronic Arts – “UEFA Champions League 2006-2007″
- Glu Mobile – “Brain Genius”
- I-play – “The Fast and The Furious Tokyo”
The Music Service Award
Winner: Omnifone – “MusicStation”
- Groove Mobile – “3 MusicStore powered by Groove Mobile”
- Hingi – “Hear It ‘N’ Get It”
- Mercora – “Mercora M”
- Orange – “Orange Music Store powered by Musiwave”
The Artist Campaign Award
Winner: Parlophone / New Visions – “Lily Allen Mobile Site”
- Endemol Digital Media – “Get Close to…Sugababes”
- Mercury Music Group – “Ludacris Three Front Room”
- Nokia – “Dirty Pretty Tunes: Nokia N91 launch”
- Sony Ericsson – “Christina Aguilera campaign 2006″
The TV & Video Service Award
Winner: QUALCOMM – “MediaFLO System”
- Endemol Digital Media – “Get Close to…Sugababes”
- The Hyperfactory – “Adidas +10 Challenge 3G Campaign”
- KTF-MBC-Net&TV – “Mobile TV Project”
- Rhythm NewMedia / 3UK – “World’s First Targeted Ad-supported Video”
The Technology Innovation Award
Winner: Alltel Wireless – “Celltop”
- Bango – “Bango BillRank Technology”
- Graphico New Media – “Momentum Mobile Platform”
- Realeyes 3D - “Motionized Handset”
- ShoZu – “ShoZu”
The Content Award
Winner: Endemol Digital Media – “Get Close to…Sugababes”
- Fox Mobile Entertainment / Jamba – “Boratisodes”
- Hungama Mobile – “Kingfisher Mobile Calendar”
- Player X – “geekTV”
- Refresh Mobile – “Mobizines”
The Innovative Business Model Award
Winner: AdMob – “AdMob Marketplace”
- 3UK – “Ad-funded Content on 3UK”
- Amobee – “Amobee Media System”
- Muzicall – “RBT.4.ALL Programme”
- MX Telecom – “Unified Short Codes”
The Communities & UGC Award
Winner: Loop Mobile – “MOKO”
- Jumbuck Entertainment – “Fast Flirting”
- Mowave / Vodafone New Zealand – “Self Central”
- Orange – “Buff or Rough?”
- Pitch Entertainment Group – “Pitch”
The Search & Discovery Award
Winner: MCN – “DoCoMo D903i FM Radio Search”
- InfoSpace – “Virgin Mobile Search”
- mobilePeople – “liquid mobile search”
- Orange – “Orange Mobile Search”
- Roundbox – “TV Guide Mobile ESG”
The Marketing Campaign Award
Winner: Hungama Mobile – “Hutch & Casino Royale Campaign”
- The Hyperfactory – “Johnson & Johnson DEFINE 3G Campaign”
- Nokia – “Music Recommenders”
- Qwikker – “Branded Mobile Application”
- Vibes Media – “Vibes Media Pirates Campaign”
The Handset Application Award
Winner: ShoZu – “ShoZu”
- Didiom – “Didiom”
- NewBay Software – “PIXOTA”
- Roundbox – “TV Guide Mobile ESG”
- Sprint – “Sprint NFL Mobile”
The Entertainment Handset Award
Winner: Nokia – “N95″
- HTC – “HTC Advantage”
- Sony Ericsson – “W880″
The Operator Award
Winner: Telenor Norway
- 3UK
- Orange


















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