Not heard of Joost yet? You will. It’s an online TV service that provides full-screen programming from a bunch of providers, including big broadcasters and more niche internet TV outfits.
Joost, along with rivals like Babelgum and VeohTV, is expected to provide a stiff challenge to traditional broadcasting models, as it takes off. Right now, it’s only available online – and in beta at that. But according to CEO Mike Volpi, mobile is a logical extension for Joost in the future.
“Joost is a piece of software and it can reside on a variety of platforms,” he says. “It could be on a television set-top box. Or potentially it could be embedded in a TV set with an Ethernet connection, or on a mobile phone, or in some alternative device that might come out in the future.”
(Joost website – via Telly 2.0)
love the fact that these companies haven’t yet worked out that names such as Joost, Babelgum and VeohTV are completely clueless. We’ve heard of YouTube though.