Decorate its phones, you understand. And in particular, the 815T model from Toshiba, which Softbank put out earlier this year. The Japanese are renowned for attaching trinkets to their keitais, but Softbank’s Fanfun campaign is designed to encourage self-expression through interchangeable panels and multicoloured handset cases.
Have a look at the snazzy Fanfun website and you’ll see what Softbank’s aiming for: with 12 handset colours to choose from and hundreds of replaceable panels, the number of design combinations is… lots.
There are also Fanfun t-shirts up for grabs, as part of this campaign to make owning an 815T keitai an altogether more psychedelic experience. We’re sold, man, and so are many of the Tokyo girls with orange tans. Kawaii!
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