We covered some of Coca Cola’s mobile ambitions a while back with Sprite Yard, but in the interim it seems the soft drinks giant has gone and gotten itself in a big hurry to get with the mobile marketing fan fare.
In a recent Q&A with Advertising Age, Coke’s Global Interactive Chief, Carol Kruse, gave a run-down of the company’s plans which among other things included allowing your phone to interact with vending machines; Kruse commented:
We’re understanding that a mobile device is extremely important to a teen or young adult and can be an effective way to market to consumers but on their terms. We need to be careful we wrap our brand around an experience the consumer is already doing. Youth are already using mobile phones to communicate to each other, to build community, to text, to send photos. We’re just trying to enhance that and bring the Sprite brand into it.
Kruse goes on to mention that the Sprite Yard mobile social networking site will launch in eight different countries over the next eight months. If the UK is one of them, we’ll be sure to pay it a visit and give you a full report as soon as it’s out.
(Via mocoNews)
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