Vodafone is set to do a double team on Nokia and Apple with Omnifone in order to enter the increasingly competitive mobile music space. The exclusive deal will mean that Vodafone users will have unlimited download access to over 1 million tracks contained in Omnifone’s MusicStation service for a measly £1.99 per month.
The service will be available to both existing 2.5G and 3G handsets meaning that a huge installed base of music hungry mobile users are already out there just waiting for the switch to be flicked.
Clearly kindred spirits because the two companies spell “phone” the same way (fone), the pairing seems to be a timely competitive move to tackle both the iPhone’s iTunes service and Nokia’s new music service.
Considering the iPhone is almost certainly not going to appear in Vodafone stores, whereas Nokia handsets will, it will be interesting to see how this battle pans out.
(Via Reuters)
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