According to the folks over at Mobile Marketing Bulletin, a company called Bluepod Media is set to launch a new mobile marketing network in Vue and Cineworld cinemas as well as assorted Lend Lease operated shopping centres up and down the country.
The interesting part is that Bluepod Media is going to use hardware that can communicate with mobiles via Bluetooth over a radius of up to 100m. Basically as you pass by one of the advert points you will receive a prompt asking you whether you agree to view the ad, after which the ad is beamed directly to your handset.
Considering the sort of rich content that can be streamed over a Bluetooth frequency, there is a good chance that these adverts will be quite flashy. According to Bluepod Media’s chief executive Stephan Hohmann, the hardware required to send the ads is no bigger than a hard back book and only requires a power outlet to work.
Sounds interesting to us, though could get a tad annoying if there were multiple ads within a single cinema or shopping centre.
(Via TheFoneCast)
100m range is bordering on farcical. The range is dictated by the recieving handset and is limited to 25-30m max.
This is spam! What is regulated in Europe is OPT-IN, not OPT-OUT as this technology implements…