Blyk, the virtual network for young people offering free minutes and texts for adverts, has been officially launched in the UK.
Blyk is aimed solely at mobile users aged 16-24, and promises 43 free minutes and 217 texts a month to subscribers. All they have to do in return is to accept MMS adverts from mainstream brands like Borders, Coke, JJB Sports, Xbox and Adidas being sent to their phones.
The service is apparently ‘invitation only’, but people can get invited by sending a text to a shortcode number. They’ll then receive a free Sim card to put in their MMS-enabled phones.
When signing up, users must enter a demographic profile of themselves including personal information and their tastes in fashion, music and so on. They’ll then receive targeted adverts from up to 40 brands that have signed up so far.
The free allowance is cross-network but only in the UK and if they go over their allowance, they’ll pay only 15p per minute for calls and 10p per text. Browsing the mobile Internet (Including Blyk’s own site) will cost 99p per MB.
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