Google has bought mobile networking site Zingku with the aim, it claims, of helping people more easily access Google on their mobile devices.
According to Cellular News, Google has bought ‘certain assets and technology’ of Zingku for an undisclosed amount. Currently Zingku is closed to new user accounts, according to its website.
Zingku is currently in private beta mode in the US and makes money by letting companies create ‘mobile flyers’ and send something called a ‘zing-code’ to their customers. These customers can then decide to pull the ‘flyer’ to their mobile, which can then be sent onto their friends.
In a statement, Google said it wants the Zingku acquisition to, “provide people worldwide with direct access to Google applications, and ultimately the information they want and need, right from their mobile devices.”
Quite how Zingku will help Google do this isn’t entirely clear at the moment, but presumably Google knows what it’s doing.
[Google website]
[Zingku website]
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