From November 1, T-Mobile claims it will put ‘friendship first’ with a new social-community price plan aimed at getting people to keep in touch with their best mates.
The MyFaves tariff gives subscribers unlimited calls, texts and pictures messages to up to five of their ‘fave’ people – even if their mates are on other networks. Yes, you heard that right, T-Mobile is offering unlimited calls to users on other networks.
T-Mobile claims that its research has shown that most of the average Brit’s mobile phone contact (60%) revolves around an ‘inner circle’ of five people.
To help people keep track of their best mates, the new price plan comes with a UI that displays the hallowed few on your phone’s screen as icons or photos, so you can contact them with one click. If you fall out, don’t worry – you can replace any of your ‘faves’ with someone else at any time.
MyFaves has a selection of tariffs to choose from; MyFaves 25, 35 and 40 for £25, £35 or £45 per month respectively for different amounts of calls and texts to those who aren’t your best mates.
[T-Mobile]
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