If you’re a female fan of Desperate Housewives on TV, or you’re one of those men who claims he only watches it ‘because the girlfriend makes me’, then you’ll be interested to hear of a mobile promotion for the latest DVD release.
With the new Desperate Housewives ‘The Dirty Laundry Edition’ DVD coming out in times for Christmas, Lime Communications has appointed Tanla Mobile to manage a text promotion on 3.4 million packs of Vanish and Woolite.
Tanla will run a text-to-win competition for copies of the DVD, in which people who buy Vanish or Woolite, can enter their name and postcode to a shortcode printed on the packaging.
Other prizes are a Mazda MX5, trips to LA and washing machines. One winner will be picked at random each day.
And if you must know, Desperate Housewives, ‘The Dirty Laundry Edition’ DVD goes on sale in the UK on November 5, while the text promotion runs until February 28 next year 2008.
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