Apple is facing a Brit backlash against the iPhone, with accusations that the handset has sold less than expected since its launch this month, and a report suggesting the price tag is what’s putting people off in the UK.
Check this article on The Register, which quotes “reliable channel sources” as saying that O2 has activated just 26,500 iPhones since its launch on 9th November - which puts the early estimates of 100,000 sales in the first weekend into perspective. The article does point out that more may have been bought as Christmas presents, and so not activated yet.
Meanwhile, research firm Gfk NOP has conducted a poll of 500 Brits, and found that 72% said they won’t be buying an iPhone due to its high price, with just 2% considering adding it to their Christmas lists. Analyst Richard Jameson reckons that people simply aren’t used to paying more than £200 for phones here in the UK.
We think it’s too early to label the iPhone a flop - and don’t forget, if that 26,500 figure is correct, at £269 a pop that’s still over £7 million worth of sales, and a minimum of £927,500 a month in contract payments…
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