The iPhone is set to have an unlikely marketing partner in the Icelandic soundscapers Sigur Ros. The band’s record lable EMI is going to push the new Sigur Ros DVD using sites specifically designed for the iPhone and iPod Touch. The site includes a full-length trailer of the Sigur Ros Heima documentary which apparently streams seamlessly according to your available bandwidth.
The site also makes use of Yahoo! Maps’ tool, allowing you to navigate over a map of Iceland to see the various locations where Sigur Ros performed in the film. There are of course the obligatory links the iTunes Music Store too.
Seems like a fairly unique way to peddle a device (and a documentary), whether or not the iPhone crowd (or at least the early adopters of the iPhone) are the sort that listen to Sigur Ros remains to be seen.
(Via iPhone World)
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