Orange has rolled out its new on-device games portal making games available directly from your handset. Portal Booster, powered by Mobile Scope, will make Orange’s games catalogue available within a few button presses on certain handsets, avoiding users getting lost in menu hell as is usual when browsing operators’ mobile internet portals.
The first handsets to be released with this built-in are the brand new Sony Ericsson W910i and the K850i.
Hopefully this will drive consumers to search for and download games from Orange, further improving take-up and hence increasing its mobile data revenues at the same time. It’ll also help mobile games firm In-Fusio, which is behind Mobile Scope, who will be delighted more users will be encouraged to pay for its games from their handsets.
[Via Mobile Entertainment]
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