Playboy is finally officially coming to European mobiles in its own mobile internet portal, after a deal between itself and MINICK, a mobile portal company.
These days Playboy isn’t quite the exclusive, aspirational brand for sophisticated men that it used to be – now, even seven year old girls can now get pencil cases embossed with the Playboy bunny.
That said, it’s still an iconic brand but has so far not made huge imprints in mobile.
It’s hoping this will change with new video clips, games, mobile TV services and more being offered to European mobile users, who will also apparently be able to watch and participate in Playboy programmes, and interact in social communities. With whom exactly isn’t clear – the Playmates or simply loads of other sweaty-palmed men?
This is pretty crazy news, playboy on mobile tv. I wonder what type of content they intend to broadcast - maxim type of stuff, or truely playboy programming.