Mobile phones with some high-profile, non-mobile branding seems to be all the rage with manufacturers and retailers at the moment, what with Samsung’s Armani phone, and Carphone’s Ted Baker and phones. Now Motorola’s got in on the act with its new Ferrari phone.
While most deals like this feature new or original handsets, Motorola’s gone for the easy option and basically slapped a Ferrari badge on a reasonably-old handset, the Z8 RIZR.
To be fair, the Z8 isn’t actually that bad a phone but this new limited edition isn’t exactly going to set the world alight. As well as a Ferrari logo plastered on the side, the Moto Z8 Ferrari Limited Edition, comes with two pre-loaded Ferrari videos, registration to the official Ferrari website, custom Ferrari wallpapers and ringtones and direct internet links to magazines like Top Gear, Auto Express, GQ, Esquire and Autosport. And like the standard Z8 release, you also get a bundled copy of The Bourne Identity movie.
Sadly, this won’t even be out in time for Christmas either, as it’s not going to be out until early next year from Ferrari and Motorola’s main retailers. Oh well…
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