There’s already evidence in the UK that iPhone owners are using their devices to surf the web more than those with rival smartphones. Now the New York Times is reporting similar evidence from the US, claiming that over Christmas, traffic to Google from iPhones was greater than any other mobile device - despite iPhone only accounting for 2% of global smartphones.
The newspaper’s piece also quotes other firms, including Yahoo and AdMob, reporting a surge in iPhone traffic over Christmas, which indicates that many of the people unwrapping iPhones on Christmas Day quickly fired up Safari to see how the web looked.
However, the really interesting thing about the NY Times piece is what it says about Google, which has created a prototype site codenamed ‘Grand Prix’, which provides iPhone-friendly access to Gmail, Google Reader and Picasa among other Google services. A new version is due to be introduced today, although I suspect it’ll be US-only. Thumbs-crossed it’ll roll out in Europe soon though.
(via New York Times)
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