Voting is something that many young people don’t get involved with, or at least not to the extent that campaigners would like them to. In a move to try and rally the more apathetic and politically inert of young-folk, a study called The Student PIRGs’ New Voters Project has been conducted to see what could be done.
The ultimate goal is to ‘mobilize’ young voters and one of the tactics that is being considered is texting young-people reminding them to vote. In the study it was found that young people were 4.2 percent more likely to vote if they had received a text reminder.
Though that figure doesn’t seem that compelling the study showed that the cost to effectiveness ration was far preferable with texts as opposed to mailing or phoning registered young voters. Interesting stuff; now if you could vote by text, that might really make the numbers jump.
(Via textually)
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