Apparently mobile IM adoption is set to triple in Europe over the next five years. A new report from Forrester Research suggests that mobile IM usage will grow from its current eight percent adoption rate to a much more substantial 24 percent by 2013.
That will push the subscriber base up from 26.7 million to 80 million and is apparently thanks to the familiarity that young people have with PC based IM applications combined with the continuous introduction of more IM capable handsets.
The inevitable upshot of this is that SMS revenues will suffer with a prediction that up to 13 percent of SMS traffic will be displaced by IM services in the next six years. Even so, it is not all doom and gloom for the humble SMS as the same report suggests that there is growth in that market too, with traffic expected to climb from 190 Billion messages in 2007 to 233 Billion by the end of 2013.
Big numbers indeed but it is about time that overpriced text messaging had some decent competition.
(Via mocoNews)
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