The two companies have signed a strategic partnership to, as they say, “seize the mobile advertising opportunity”.
To us that means T-Mobile Web’n’walk users will be getting graphic adverts when using its mobile internet service. It will carry adverts exclusively sold and served by Yahoo!
The first adverts, which will be targeted to specific users based on already gathered information about them, will arrive in a matter of months.
Of course, both companies have been singing from the rooftops about what a great opportunity this is. It will be interesting to see consumers’ reactions when they’re suddenly bombarded with adverts when using Web’n’walk this summer. They’ll either silently accept it or maybe they’ll stop using it in droves.
We’ll be watching this with interest…
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