Apple may be about to join the likes of Nokia and Omnifone by offering an ‘all you can eat’ download service for the iPhone and iPod so reports the Financial Times. According to the FT’s insider tipster, the story goes that Apple is in talks with music labels as part of a plan to spur sales for iPhones and iPods but has come up against a brick wall with executives who feel that Apple’s suggested $20 per year subscription is far too low. If Apple is unwilling to budge, there may be no deal at all and hence no all ‘you can eat’ service, at least for now.
The other side of the tale is that Apple is also considering a more conventional subscription based model with a monthly fee which certainly makes sense for contract locked devices such as the iPhone. There is all sorts of speculation swirling around the internet about this today, though as is typical, Apple has not supplied any official comment.
Our guess is it isn’t a matter of if but when and it’s interesting to see how mobile music services, such as Omnifone, may be starting to have an impact on how the business model for digital music at large evolves.
(Via Apple Insider)
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